The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video
Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn
Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya
Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Annual ID:
MO16055M
Award:
2016 Mobile Merit Award
Agency:
Colenso BBDO / Auckland
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16050M
Award:
2016 Mobile Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16051M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16052M
Award:
2016 Mobile Merit Award
Agency:
Virtue Worldwide: Creative Services by VICE / Brooklyn
Client:
Fido
Title:
Mobile Music Video
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16053M
Award:
2016 Mobile Merit Award
Agency:
We Are Yours / Stockholm + Taxi / Stockholm
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16054M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16056M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16057M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16058M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16059M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16060M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16061M